Project

DimoreDesign 2018

Traditions and influences.

The Bergamo Historic Mansions Tour is a cultural and tourist marketing project that has been running for over 20 years: a firmly established event on the international and national tourist scene offered to a vast public who each year visit the historic residences of the city.

Since 2011 the Historic Residences Tour has evolved  into a more far-reaching formula, inaugurating this first great event in Bergamo dedicated to design, with its new name DimoreDesign Bergamo.

Traditional visits on the tour include those of Palazzo Moroni, Palazzo Terzi, Palazzo Agliardi and Villa Grismondi Finardi,  and exceptionally  from 2014  it was joined by other historical residences and buildings of particular significance, such as Casa Trussardi , in 2012 the Palazzo of the central headquarters of Credito Bergamasco and the halls of the Centro Piacentiniano, site of the old eighteenth-century fair.

Usually open to the public on several weekends in Spring, these prestigious residences (some of which are still lived in by their distinguished owners) each boasts their own specific origins and an equally unmistakable history, and preserves works of art of exceptional value and  undisputed historical and artistic interest: from the designs by Tiepolo to the frescoes by Guarinoni d’Averara and the paintings of important artists such as Moroni (the celebrated “Cavaliere in rosa”), Luini and Tallone.

The by now well established visit program envisages tours with selected guides who are specialized in various languages, with the possibility of following a route on foot that leads from one residence to another one.

Project by

 

Marketing+39

Associazione Marketing+39 was established in 2011 in order to promote and spread a marketing “culture” not only to companies, but also the society and  the territory in general.

The starting point of the project was the eager desire to pool the ideas and experiences that a team of professional people working in the marketing and communication fields have acquired through the years and subsequently decided to share and put forward.

Through event, exhibition and conference consultations, development and organization activities, Marketing+39 aims at  making the most of both local and national artistic and cultural heritage by promoting their deeper understanding, enjoyment and appreciation.

The Association’s website, marketing39.it, is the preferred channel to inform  by the on line broadcasting of information, opinions  and trends.

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MULTI

For more than 20 years, Multiconsult – now MULTI after a company rebranding process – has been organizing, managing and promoting the Tour of Bergamo’s Ancestral Homes [Tour Dimore Storiche di Bergamo]. As from 2011, this event has taken on a new connotation and a new relationship with the world of design and contemporary art in its various forms of expression.

Our team, made up of 25 people, covers a variety of professions, from business consultants and designers to creative staff. They are involved in the planning of strategic marketing activities, communication consulting and creative design services, that range from print to the new media, including event organization and management. MULTI has always focused on adding value to the cultural heritage of Bergamo and its province. On top of that it manages regional and association-based marketing projects for Public Offices, operators in the tourist industry, cultural foundations and industry organizations.