Stefano Giovannoni

"Flying armchairs"

A sequence of Calla armchairs, which from a position of rest open until their arms are spread out like wings ready to take flight. An expression of comfort and freedom, this multiform chaise longue, designed in 2004, immediately became a pop icon and cult seat for all design enthusiasts.


Stefano Giovannoni, born in La Spezia in 1954, graduated from the Faculty of Architecture of Florence University in 1978. He lives and works in Milan.
He works as an industrial designer and has created numerous best-selling items and products of great commercial success that have made him worthy of the title of Champion of the Super & Popular of the 2000s (Alberto Alessi), King Midas of Design (Cristina Morozzi), and Most Bankable Designer (Eugenio Perazza, Magis). He works with companies such as Alessi, for whom he is top designer with over 300 products made of steel and plastic (in particular, the Girotondo series, the best-selling collection of all time in the history of design-oriented companies with over 7 million product sold, the Mami collection, IlBagnoAlessi collection, and famous products in plastic such as Lilliput, Magic Bunny and Merdolino), Magis (for whom he designed, among other items, the Bombo stool, the most copied product in the history of design, and the Vanity and First collections), Amore Pacific, Artsana, Bertazzoni, Bisazza, Cederroth, Deborah, Elica, Fabbrica Pelletterie Milano, Fiat, Hannspree, Hanssem, Helit, Henkel, Honeywell, Inda, KDDI, Kokuyo, Laufen, Lavazza, LG Hausys, L’Oreal – Maletti, Meglio, Mikakuto, Moooi, Nestl-Frisco (art director in 1996), Nissan, NTT Docomo, Olivari, Oras, Oregon Scientific, Papernet-Sofidel, Promelit, Pulsar, Replay, Samsung, Seiko, Shaf, Siemens, Skitsch, Sodastream, SPC, Star, Telecom, Toto, 3M, Tubes, Veneta Cucine, Vondom, ZTE, etc…